We sometimes call the wrinkling over his cheekbone "crepe-paper" wrinkling, because those diamond- or crosshatched-shaped wrinkles are reminiscent of the texture of crepe paper.  We don't try to correct wrinkles by stretching the skin surface, because it simply doesn't work, even though it would seem to make mechanical sense that pulling the skin might flatten the wrinkles.  It is the peel, not the pull of the face lift, that provides all of the improvement in his wrinkles.